Canada Immigration and Investment: For the initial ever, Canada has bounced to second place in the Anholt-Ipsos Nation Brands Index 2021, thankfulness to the most important numbers in immigration and investment and separate categories.
The Nation Brands Index contains the status of countries around the world. This year, they included 60 countries and derived their survey results from 60,000 interviews. In past years, they measured results for 50 countries through 20,000 interviews.
Nations were ordered based on their recognized quality of life in six categories: exports, governance, culture, people, tourism, and investment and immigration.
Canada places first in immigration and investment, which covers perceptions of a nation’s ability to attract immigrants, foreign workers, and global students. It also assesses how each country’s quality of life and business environment is observed.
Canada Ranks the Top Country for Immigration
Canada also scored top marks for governance, which measures the national government’s perceptions of justice and fairness, as well as its perceived responsibility to global issues such as peace, justice, poverty, and the environment.
Third, Canada took the top place for the People’s Category, which explores the country’s population’s respect for competence, openness, friendliness, and tolerance.
Canada kept a stable ranking in the living three categories: exports, which include the opinion of a country’s goods and services; tourism, which measures the level of interest in attending a country; and culture, which estimates global opinion of a nation’s culture and appreciation for its present culture, including arts and sports.
Across the years, Canada has been in the top three overall in the Nation Brand Index. This year, however, Canada came in second after Germany, which has managed the top spot for the past 5 years. Germany’s power lies in its exports, immigration, and investment, governance and culture.
Canada passed the UK, which ranked second in 2020. This year, the UK dropped to fifth place overall. It has a positive overall ranking for its culture, exports, and perceptions of immigration and investment. Its faults lie in its people and global understandings of governance.